Introduction

Hi there! Welcome to my portfolio, I am Emily Casazza, a recent graduate from Virginia Tech with a Bachelor of Arts in Public Relations & Event Management. Accredited in Public Relations by the Universal Accreditation Board. As well as an extensive background of work and academic experience in social media, content creation, marketing and communications.

Scroll through to learn a little bit more about me and my work style, as well as snippets of past projects!

St. Jude Internship Projects

St. Jude Instagram feed before & after

Before, the St. Jude VA Instagram account was lacking consistency among posts to create that visually pleasing aspect, as well as the frequency of posting to increase engagement and reach. Throughout the span of my internship, I was able to fully revamp their Instagram and Facebook pages and increase their following by 25% in 3 months.

Pictured above is from the St. Jude Hampton Roads Dream Home Giveaway Broadcasting Event at WTKR News 3.

To the right is a photo of my team presenting Hybrid

to the ALSAC/ St. Jude executives and CEO,

Rick Shadyac, to pitch our idea for the intern innovation challenge, placing 2nd overall. Contact me for more information on this project!

Study Abroad

In Spring 2022 I had the opportunity to spend the semester in Lugano, Switzerland, and 13 other countries through Linking Lives Study Abroad Program. This was a consumer marketing and sustainable change-based program with the Pamplin College of Business. I was able to create a grant proposal aiming to assess the implementation of an after-school green program in Rwanda. If you are interested in accessing my team's final grant proposal and presentations I would be happy to share.

HUM PR Branding & Outreach

Campaign

These post samples are from when I worked with a local NGO for a PR Branding campaign where I worked as the account executive for my team and successfully pitched and implemented the campaign using RPIE.

Social Media Analytics Project Samples

Other Digital Media

Samples

Thank You!